As the NFT field gains popularity, fashion and luxury brands venture into this new territory, too. While more and more fashion and beauty brands are discovering the NFT world, it’s still pretty new, and projects still make headlines. Therefore, some brands marketing to spread the news of its new NFTs. To do that, it might engage tech savvy influencers, or foster collaborations of these influencers with fashion and beauty influencers. Alternatively, a brand might create fashion and beauty products for game figures or metaverse avatars that are replicas of real world products customers can buy for themselves, too. That’s why I choose to create NFT’s for this assignment.